100% Bran is a double milled wheat bran breakfast cereal originally manufactured by Nabisco. It was made by Kraft's Post brand from 1993, when Philip Morris (the owner of Kraft) acquired all Nabisco cereal products, until 2008. The Post brands were acquired from Kraft by Ralcorp Holdings, Inc., in a sale completed August 4, 2008.[1] The cereal is a mixture of wheat bran formed into the shape of small sticks and oven toasted. One serving of this cereal is one-third of a US cup (237 milliliters).
